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Sell To Survive, by Grant Cardone
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“Grant Cardone has taken a word that most people don't like, Selling, and made it one of the most appealing objectives of everyday living.“ Todd M. Duncan - New York Times Best Selling Author
The ability to sell others is as critical to your success as food, water and oxygen is to life. While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better job and work hard they will get raises and promotions. The facts prove otherwise though, as the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. It is said that the number one reason a business fails is a shortage of capital, but the reality is that business fails because of the inability to sell ideas, products and services to the public in quantities great enough to insure its success.
While this book will be read by millions of career sales people it is written for those that do not consider themselves sales people but who want to achieve more success in their life. This book is about how to get more done in your life through selling and to show the reader how success is impossible without understanding the concepts of selling. You will be introduced to incredibly simple ways to sell any product or idea to anyone at any time. You will learn how to get others to “buy in “ and agree with your ideas and get behind you and help you.
You will learn strategies that will insure you are successful in life and show you exactly how to get to where you want to go. You will know how to eliminate confrontation and end disagreements with just words and your attitude. You will be shown what the “greats“ do to be persuasive, the only reason people don't like sales, how to predict what others will do and say, how to build trust, how to separate yourself from the average, why your prospect gets weird around money, how to “hard sell“ without using pressure, the two single most important steps to success in sales and much much more.
This is a fresh look at selling and how to use this forgotten art in a respectful, ethical way to get everything you want in life.
- Sales Rank: #1339681 in Books
- Published on: 2008-11-30
- Number of items: 1
- Binding: Hardcover
- 244 pages
Review
“I picked up your book today and with the exception of taking incoming sales calls I have not been able to put it down. This book is nothing short of incredible. Basics defined as never before. The truth of life and selling as one entity,exposed in glory. A fantastic journey to YES!
--John Hamlin - CEO, Hamlin & Assoc.“Sell To Survive gives information that will cause you to think about where you fit into the spiritual economy of the world and how you can grow to meet your life s needs and goals.
--Dale Christensen CEO, NOI Investments“Sell To Survive truly separates itself from any other sales manual, or self-help books. It quickly cuts to the root of the sales phenomenon and is not just about selling a product or service; it's about people and life. This book gives you a foundation to live life on your own terms. It clearly defines the difference between price, people and passionate service. This a must read for anyone who wants to succeed in life.“
--Howard Tenenbaum COO, Keyes Automotive Group“I picked up your book today and with the exception of taking incoming sales calls I have not been able to put it down. This book is nothing short of incredible. Basics defined as never before. The truth of life and selling as one entity,exposed in glory. A fantastic journey to YES!
--John Hamlin - CEO, Hamlin & Assoc.“Sell To Survive gives information that will cause you to think about where you fit into the spiritual economy of the world and how you can grow to meet your life s needs and goals.
--Dale Christensen CEO, NOI Investments About the Author
Grant Cardone is being called “the entrepreneur for the 21st Century“. Starting from modest beginnings, he is now the founder and owner of three multi-million dollar companies: a successful software company, a sales training and consulting business, and a real estate company with a portfolio valued at over 100 million dollars. Cardone also speaks internationally to industry leaders, managers, CEOs and entrepreneurs on sales, money, finance, business strategies and business expansion.
The author of Sell To Survive, Cardone s first book stresses the importance of selling to any career. Sell To Survive is rapidly becoming a survival manual for business executives, sales representatives, entrepreneurs and small business owners. It is the definitive book on how to survive in any economy. “While the business schools suggest that undercapitalization is the number one reason a business fails, “ says Cardone, “the ONLY reason a business or individual actually fails is the inability to sell their products, services and ideas in quantities great enough to fund the company or individual.“
Most helpful customer reviews
9 of 10 people found the following review helpful.
This Book Is Core Knowledge
By Douglas M. Quayle
I am active duty military, former Army but now flying Special Operations aircraft for the Air Force. The only reason that comment is relevant to this review is to point out that I am not some basic middle class worker-bee with a limited perspective.
Prior to coming back on active duty, due to the war, I ran a few successful businesses, and I WAS the sales department.
I spent a year selling cars before all of that, so I have a fundamental background on what it feels like to be a newbie "green-pea" and trying to learn what this "freaky magic" of sales fundamentals really means.
The bosses used to say "get back to basics", but if you don't know what that means, it's a wasted tip.
READ THIS BOOK.
Think about what it tells you.
There is a point in the book where you hear that EVERYONE is on commission. Even if you are salaried, like I am, you ARE on commission.
Your actions result in results at work, right?
Guess what? As the scheduler in my squadron, if you don't think that my actions have an impact on what comes my way next week/month/year, you are nuts.
As an MC-130 Flight Engineer flying a combat aircraft built in 1966 (same plane that was shot up in Vietnam) a mere 500 feet off the deck at 250 knots at 155,000 pounds in mountain canyons...at night...lights out...on NVGs, if you think for one moment that if I have an emergency situation requiring IMMEDIATE action, that I don't need to understand the psychology of how to get my fellow crew members to see MY value/benefit proposition to the emergency procedure execution, then you don't understand what a "commission" truly is.
We are ALL on commission
If you are a parent, you are on STRAIGHT commission.
READ the book. Then get 10X Rule and "If You're Not First, You're Last" on audio
And listen in the car all the time. It will change your perspective and change how you see human interactions. You will gain a new set of eyes as to how and why people do what people do.
How they get to "YES"
And why they don't make it there.
Whether your paycheck or your happiness depend on getting others to agree with your idea, you will get something out of this book.
I promise.
IF you have eyes to see. And ears to hear.
0 of 0 people found the following review helpful.
Great Book! A must for understanding the basics of modern professional sales.
By HM
This book is the basis for his next book, Sell or be Sold. I didn't realize it and bought the audio version of that book first. It was great and so I decided to buy the kindle version of this one. The content in this one is all in Sell or be Sold. I don't mind though because I like to read and listen to good books to make sure the info sticks. He's a crazy guy, a monster salesperson and a worthwhile mentor for anyone looking to go to the next level. If you really want to get the real Grant Cardone, listen to his audiobooks. He narrates his own stuff and goes completely off the reservation in some parts. Completely worth it! I'm sold.
5 of 5 people found the following review helpful.
Fast Read-Big Changes
By pennyroyal
I went to a Cardone seminar with several other salespeople from work. By lunchtime that day, I couldn't wait to get his books on my Kindle. I bought all three that are available and gobbled them up (with my eyes, of course). I highly recommend. I was still green to sales but after the seminar and book I LITERALLY DOUBLED my sales that very month.
If you're studying sales, this book definitely needs to be in your collection. It doesn't take long to read so you can put it into practice right away and read it over on a regular basis. Best of all, it contains, real, simple, actionable, tangible, things you can do TODAY that will change your numbers forever. Go ahead and get it, it absolutey will be a plus in your life. Thank you Grant!
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