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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business
If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations―everything. And they all agree: it is here to stay.
In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet―without spending a fortune in the process.
Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
- Sales Rank: #815802 in Books
- Brand: Brand: St. Martin's Press
- Published on: 2012-09-04
- Released on: 2012-09-04
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .69" w x 5.50" l, .58 pounds
- Binding: Hardcover
- 240 pages
- Used Book in Good Condition
Review
“B.J. isn't saying that all social media is worthless--he's saying far too much of the chatter and hype about it is. Read this book to hear from someone who actually knows what they're talking about.” ―Ryan Holiday, bestselling author of Trust Me I'm Lying and former Director of Marketing at American Apparel
“In his absorbing and provocative new book, Social Media is Bullshit, Mendelson, a former marketing guy, is pulling back the curtain on what happens when you're inveigled into having a 'social media presence' by people who, as luck would have it, will show you exactly how for an often exorbitant fee.” ―Chris Lombardo, The Toronto Star
“I've been telling everyone for years that social media is just the same bullshit we've always done sped up 1000 times. Finally someone's laid it all out in book form.” ―Drew Curtis, founder of Fark.com and author of It's Not News, It's FARK: How Mass Media Tries to Pass off Crap as News
“Passionate... This work should provide useful ammunition for readers skeptical about the new networks linking the people of the 21st century” ―Publishers Weekly
“A thought-provoking counterpoint to the myriad books on the usefulness of social media for business promotion. Anyone interested in the true impact of social media will find it of interest.” ―Poppy Johnson-Renvall, Central New Mexico Comm. Coll., Albuquerque (Library Journal)
“This small book packs a welcome, refreshing punch.” ―Kirkus Review
“Social Media Is Bulls*** is common sense applied to hype, often in a very funny way. [...] If you enjoy watching bulls*** being taken apart, it's a great read.” ―Dan Seitz, Uproxx
“Thoughtful and provocative... If you're a social media junkie, read it and weep.” ―New York Journal of Books
From the Inside Flap
A provocative look at SOCIAL MEDIA that dispels the hype and tells you all you need to know about using the Web to expand your business.If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you might think that social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations, everything. And they all agree on one thing: Social media is here to stay.In this practical and insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of social media first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune in the process.Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
From the Back Cover
TWITTER, FACEBOOK, and YOUTUBE are just platforms. They're not good or bad, useful or useless; however, we've allowed smug, greedy, well-fed white people to create a myth around them that says otherwise. A myth that says all you need to do is use SOCIAL MEDIA for your business and all your dreams will come true. All the while, these companies and the social media marketers pushing the myth are lining their pockets. - from SOCIAL MEDIA IS BULLSHIT
Most helpful customer reviews
82 of 86 people found the following review helpful.
This Book Title Should be "Social Media Marketing is BullS**t"
By James R. Holland
The book is not about the millions of people who are addicted to using Social Media to gossip, talk about themselves or post family photos and/or embarrassing snapshots of their friends. It's about trying to use Social Media or the Internet as a selling or marketing tool.
That said, this is one of the most interesting books I've read this year.
Dan Lyons, the technology editor of Newsweek, was quoted as saying, "I think the golden era of one guy blogging his thoughts and building an audience is kind of over."
The marketing "myth that says all you need to do is use the Big Six `social media' platforms (Facebook, Twitter, foursquare, Linked in, You Tube, Tumblr) and all your problems will be solved. All the while, these companies and the marketers pushing the myth are lining their pockets...by selling your information to others and monetizing it."
The author compares the Social Media Marketing Scam to the California Gold Rush of 1849. The miners digging up the gold didn't make the money, the guys selling the shovels and blue jeans made the money.
"Ninety-nine percent of the things that are often referred to as `viral' are driven by offline forces: real-world connections, traditional media, legitimate celebrities, corporate spending. " All the major social media marketing successes are the result of corporate backing and or celebrities. "
"Radio and print remain the most effective form of advertisements" according to the author. He doesn't even mention television.
The author relates an epiphany he experienced during "a cross-country tour to raise money for a small not-for-profit he was working for. " His mission was to raise five million dollars by getting his one million Twitter followers to donate $5.00 each or to do some volunteer work for the worthy cause. The total contributions his million twitter followers donated was one dollar. Only three people showed up to meet him and discuss the charity during he and his wife's cross-country charity fund raising tour. His tour and Twitter account had even been shown in a segment on the ABC Evening News. But it only produced one dollar in gross revenue.
"When I talked to my friends in the `social media' field about this, they all said the same thing: `That's not how social media works.' `You can't expect your followers to do stuff like that.'" The social media followers aren't interested in giving money or doing anything in the real world.
"The only people who seem fascinated by the number of followers, fans, likes, views, and the number of times something has been downloaded are the media."
"The experts say that `social media' is putting power into the hands of the people. That `monologue is giving way to dialogue.' And that these newly empowered people are going to change everything. None of this is true. We have less power, not more, and nobody is listening to what we have to say unless companies, the media, or someone famous gets involved."
This book is based on personal experience and the author's experiences are very believable. Anyone who has a website will instantly appreciate the author's observations. Nearly 50 pages or notes and sources follow the 180 pages of text covering five major subject categories and containing several sub-chapters in each. It's all written in a fast moving, blunt, language that makes it easy to understand.
Reading and reviewing this book has made me realize that I'm doing a lot of free work for Amazon. I don't much like that fact. However, I do read a lot of books and in many cases the authors of those books will not get a single regular media review.
So, knowing how important reviews are to authors, I don't mind spending the half an hour after finishing a book to scribble a short review. It's important to the book authors and serves a purpose of making people more aware of what information is available. The fact that Amazon is receiving more free content isn't that important to me. However, I do feel a little guilty when I realize all the free movie and book content reviews provided to various blogs and platforms are allowing those rich corporations to avoid paying other folks to do that work.
32 of 35 people found the following review helpful.
Finally, the takedown we need!
By Carlo
Social Media is Bullshit is a must read for any entrepreneur looking to take their business online.
As a consultant, I've dealt with dozens of clients who have drank the "social media" kool-aid hoping to make their business grow with websites like twitter and facebook. I've been preaching BJ's take on the industry since learning about it a year or so back. Sure, clients don't like hearing they are wrong, but soon they realize how much money and time they save by smartly approaching the web instead of blindly following the so-called guru's advice.
I was always skeptical of these social media gurus who claim that one can earn a living tweeting. But they do it! (by fleecing everyone they can and tricking people into believing the hype they created around themselves.
The book is succinct, to the point, and worth reading. If you are in the internet industry, it's one you'll be lending your clients for years to come.
24 of 26 people found the following review helpful.
This Book Is a Pick-up Magnet
By Mark Wayne
I read this book around LA at Starbucks and restaurants over the weekend and waiters, waitresses, customers, etc. all wanna talk about it after seeing the cover. Everyone said the same thing: they hate "social media," - young and old. Being a PR agency guy I can attest that it is all bull. But tell any client they are wasting their e money and you'll be "un-friended" faster than a tweeting bird. PR and Ad agencies not only sell expensive "social media" campaigns to clients but they actually believe in them. They say they raise awareness and engagement. Been to Cheetos' FB page lately? Follow Kraft on Twitter? I thought so.
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