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Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change, by Jason Saul
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Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?
Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.
- Explains the fundamental shift in the role of business in society, from social contract to social capital market
- Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
- Offers step-by-step guidance for creating economic value through positive social change
Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.
- Sales Rank: #905215 in Books
- Published on: 2010-10-19
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .94" w x 6.40" l, .95 pounds
- Binding: Hardcover
- 256 pages
From the Inside Flap
Social Innovation, Inc. declares a new era, one in which companies profit from driving social change. Leading corporations like GE, Wellpoint, Travelers, and Walmart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Their breakthrough strategies are producing unprecedented business results by solving social problems. To seize these burgeoning opportunities, Jason Saul, founder of Mission Measurement, shows companies exactly how to develop a new generation of business strategies.
Social innovation differs from traditional corporate philanthropy and social responsibility in four fundamental ways. Social innovations 1) are primarily designed to produce business value, 2) leverage the machinery of the business to solve social problems, 3) are scalable and sustainable, and 4) often address market failures. Based on four years of research measuring the social strategies of some of America's leading corporations, including Kraft, Starbucks, and Levi Strauss, this book reveals the five successful paths to social innovation:
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Create revenues through submarketproducts and services
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Enter new markets through backdoorchannels
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Build emotional bonds with customers
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Develop new pipelines for talent
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Influence policy through reverse lobbying
Social Innovation, Inc. is about making social change work for the business, and in turn, staying relevant in the new economy. With compelling case studies, fresh thinking, and step-by-step guidance, Social Innovation, Inc. shows exactly how to create—and sustain—economic value through positive social change.
From the Back Cover
Praise for Social Innovation, Inc.
"A must-read for business leaders, policy makers, and not-for-profit executives. Social innovation may be one of the greatest untapped business opportunities and the way to reconcile responsibility and profits."—William M. Daley, vice-chairman and head of corporate responsibility, JPMorgan Chase, and 32nd United States Secretary of Commerce
"Social Innovation, Inc. is not about companies doing good for good's sake. Jason Saul provides business leaders with sensible strategies for creating social value as integral drivers of business strategy. His ideas come alive with practical examples from the field."—Allen S. Grossman, professor of Management Practice, Harvard Business School
"A must-read for corporate CEOs, business leaders, and entrepreneurs. Corporate philanthropy no longer has to be an obligation for business; this groundbreaking book shows how any company can make social innovation into a business strategy and address one of the great remaining untapped business opportunities."—Morris Miller, managing director, Cutstone Ventures, LLC, and former CEO, co-chairman, and co-founder, Rackspace Hosting
"Jason Saul is framing the big issue for capitalism in the 21st century. In a totally transparent world the truth is immediately available for all to see. Unless companies commit themselves to being good they simply won't do well."—Mats Lederhausen, founder, BE-CAUSE, and former managing director, McDonald's Ventures
"Social Innovation, Inc. will help lead the way toward the mainstreaming of an important and creative new framework for us all, from businesspeople to philanthropists, investors to customers, in how we think about integrating social factors into initiatives. Through the work of creative yet practical thinkers such as Jason Saul, we hope that private and public sector leaders alike are rapidly inspired to begin to think differently about the wider social perspective of their policies and practices."—Stephen J. George, co-founder and CIO, Capricorn Investment Group
About the Author
Jason Saul is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Intersection of social change and business value
By Jocelyne Daw
Finally a book that shows doing social good isn't just a PR strategy, its a business strategy that can drive social change AND generate profits. Author Jason Saul offers novel ways to think about responsible business, giving readers many largely unknown examples of innovative companies driving business growth through social change. What is important about the book and all the very tangible examples, is that the companies presented pioneered a business strategy that leveraged social change as a way to drive profitable business growth. It was part of the core business. It was not charity. Nor was it traditional CSR initiatives - many of which aren't tied to business objectives. The businesses showcased developed products and/or services that added real value to society, helped to create social change AND was tied to business objectives, profits and growth.
Saul navigates through 5 social innovation strategies that businesses should consider, describing how firms can create revenues through sub-market products and services; entering new markets through backdoor channels; building emotional bonds with customers; developing new pipelines for talent; and influencing policy through reverse lobbying.
This is a must-read book. It's new thinking about social issues as corporate strategy. It provides a practical and actionable framework to generate real business value through positive social change.
6 of 6 people found the following review helpful.
Valuable perspectives on how and why social strategies and business strategies can be mutually beneficial
By Robert Morris
For as long as I can remember until recent years, corporate philanthropy was related to a company's strategic objectives only to the extent that the financial commitments were to communities in which the company employed people. This was good citizenship based almost entirely on geography and available pre-tax dollars. In recent years, enlightened corporate leaders have correctly realized that it is not only possible but highly desirable to have social objectives and business objectives that are mutually beneficial. Substantial amounts of money are involved, as in years past, but also more, much more, notably evident by the active involvement of a company's people who serve as volunteers at all levels within community organizations.
What we have in this volume is Jason Saul's thoughtful and thought-provoking examination of what he characterizes as "The New Social Market" in which, to a significant extent, business strategies and social strategies are synonymous, if not identical. First, in Part I (Chapters 1-3), he establishes a context, a frame-of-reference within which to formulate "a new way of thinking about social change." Then in Part II (Chapters 4-8), he identifies and explains "Five Strategies for Corporate Social Innovation" by which to "create revenues with submarket products and services, enter new markets through backdoor channels, build emotional bonds with customers, and influence [public] policy through reverse lobbying." Finally, in Part III (Chapters 9-11), Saul provides a "Roadmap to Social Innovation" that focuses on the practical realities of crafting and implementing social innovation strategies. These initiatives will produce what he characterizes as a "culture of social innovation" based on a "formula for social innovation" which has significant implications for the aforementioned Social Capital Market.
Of special interest to me is the material provided in Chapter 7 as Saul explains how the fourth strategy can develop new pipelines for talent. He cites Travelers Insurance and its support of a program based on a "school choice model": themed programs that offer more personalized learning environment such High School, Inc., established on the Travelers campus in Hartford (CT). The program is part of a much more comprehensive program, with Travelers playing a leading role, joined by Wachovia, Webster Bank, and The Hartford in association with the National Academy Foundation, a network of 500 high school career academies throughout the U.S. Saul quotes Michael Klein, a senior Travelers executive, noting "We view it as a down payment on our potential future workforce" but the "we" refers both to Travelers and to the insurance industry.
What has driven companies (in all industries and urban areas) to support development of social innovation strategies that focus on education? Klein provides one reason. Also, the inadequacies of the public school education system to produce job-ready talent in sufficient number, in conjunction with the increased number of middle-skills jobs. How to create the right kind of talent pipelines? Saul suggests a five-step process: build the business case, leverage core competencies, select the appropriate pipeline for the given strategic objective, demonstrate verifiable ROI, and get to scale quickly, expanding and extending what works while eliminating or improving what doesn't. As for the inevitable pitfalls, Saul cites three: Don't conflate pipelining with philanthropy (i.e. "don't try to boil the ocean"), Don't craft a 15-year plan (rather, focus on near-term, albeit it incremental results), and "Don't fall in love with your partners" (rather, "fall in love with outcomes" by investing in results, not good causes). The school project in Hartford is only one of hundreds of examples of enlightened corporate self-interests served effectively by what Saul describes as a "social contract" although, throughout the social contract strategies are not relevant in a social capital market. However, that said (again), I agree with him that "the same trend that is fueling the social capital market - the sheer size of corporations and their ubiquity in our daily lives - is also increasing the importance of corporate responsibility and ethics.
This brilliant book will prepare decision-makers in any organization (regardless of size or nature) to understand how and why effective execution of strategies such as the five Jason Saul proposes can drive business growth through social change. This book will also prepare the same business leaders to recruit, enlist, and then energize others in co-creation initiatives to achieve strategic goals that have bottom-line impact in a business context, but are also goals that have significant social value.
Bravo!
2 of 2 people found the following review helpful.
"Social Innovation, Inc. : ...Change" > "Breakthrough Strategies That Produce Business Results By Solving Social Problems!"
By Michael GreenGold
>>>..."Social Innovation, Inc. :...Change" highlights our "now" era in which "smart" companies, etc. are profiting from driving social change!!!...Leading corporations are transforming social responsibility into SOCIAL INNOVATION and are revolutionizing the way WE think about the role of business in society!!!...>>> Jason Saul, Authority, Author, etc. shows how these "smart" companies, with numerous examples, etc. are producing significant business results by solving social problems and reveals the five successful paths to SOCIAL INNOVATION!!!...Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change
>>>..."Social Innovation, Inc. : ...Change" opens with the Dedication, Table / Contents, Introduction and then moves on to 3 Parts, 11+ Chapters, 231+ Pages.
>>>...Part 01 - 3 Chapters - The New Economics Of Social Change.
>>>...Chapter 01 - The Rise of the Social Capital Market.
>>>...Chapter 02 - Responsibility Is Not a Strategy.
>>>...Chapter 03 - Corporate Social Innovation.
>>>...Part 02 - 5 Chapters - Five Strategies For Corporate Social Innovation.
>>>...Chapter 04 - Strategy One - Create Revenues Through Submarket Products and Services.
>>>...Chapter 05 - Strategy Two - Enter New Markets Through Backdoor Channels.
>>>...Chapter 06 - Strategy Three - Build Emotional Bonds with Customers.
>>>...Chapter 07 - Strategy Four - Develop New Pipelines for Talent.
>>>...Chapter 08 - Strategy Five - Influence Policy Through Reverse Lobbying.
>>>...Part 03 - 3 Chapters - The Roadmap To Social Innovation.
>>>...Chapter 09 - Creating a Culture of Social Innovation.
>>>...Chapter 10 - The Formula for Social Innovation.
>>>...Chapter 11 - Implications of the Social Capital Market.
>>>..."Social Innovations, Inc. : ...Change" closes with Notes, Acknowledgments, About the Author and the ever helpful Index!
>>>...>>> A Suggestion...>>> Invest / Purchase "Social Innovation, Inc. : ...Change" to read, learn and determine if YOU have a "smart" company, etc. that can and will achieve business growth through social change!!!...>>> All SOCIAL INNOVATION "Success" Strategies are available to YOU, the choices are up-to-you!!!...>>> NOW / TODAY...>>> Carpe Diem / Seize The Day!!!...>>> Michael!!!...
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